Tuesday, July 30, 2013

What Is Borninfornia?

Some of you are probably wondering, "What is Borninfornia?" Let us take a moment and try to define what Borninfornia is all about. We are not here to explain what the term "Borninfornia" means, but rather explain the meaning and weight that the entire brand carries as a whole.


Borninfornia is not a company that has customers.
Borninfornia is a community that has members.


Borninfornia is not a charitable cause.
Borninfornia is a brand that supports charitable causes.


Borninfornia does not outsource its work internationally to try and save a buck.
Borninfornia does support the local economy by hiring local contractors and buying from local suppliers.


Borninfornia is not simply a fashion brand.
Borninfornia is an experience.


Borninfornia's products are not designed with the ultimate goal being maximum profits.
Borninfornia's products are designed with the ultimate goal being maximum quality.



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